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$ 100 as a vaccine incentive? Experiments suggest that it can be rewarded.

What’s the best way to convince millions of Americans who haven’t been vaccinated against Covid-19 to get their shots?

Reassure public service announcements on vaccine safety and efficacy Proliferated..But more and more people are aware that it will take More than just information Hesitate.

A recent randomized research experiment by the UCLA Covid-19 Health and Politics Project revealed two seemingly strong incentives.

About one-third of the unvaccinated population says cash payments make them more likely to be shot. this is, A few Governor May be in correct TrackingFor example, West Virginia Governor Jim Justice recently said Give young people a $ 100 bond If they are vaccinated.

Similarly, if people asked about vaccination mean that they do not need to wear masks or social distances in public compared to the group who was told they need to be vaccinated. , The willingness to get the vaccine has increased significantly. Do those things.

The ongoing UCLA project has interviewed more than 75,000 people in the last decade. This collaboration between UCLA and Harvard physicians and social scientists measures people’s pandemic experiences and attitudes along political and economic aspects, while at the same time assessing their physical and mental health and well-being. indicate.

To assess the effectiveness of the various messages for vaccination, the project randomly assigns unvaccinated respondents to groups that view different information about the benefits of vaccination. Due to the random allocation, the composition of each group is similar. This is important. This is because researchers can conclude that the differences between groups in the intentions of the vaccinated people are the result of the message each group sees, not the result of other underlying attributes.

Last October, a group saw a message that selfishly assembled the benefits of vaccination. You are— Others have seen the message of building profits in a more social way: “It protects You are And the people around you.. There were few subtle changes. About two-thirds of people in both groups said they intend to take shots.

Another experiment investigated the persuasiveness of certain support. Proponents included prominent figures such as then-President Donald J. Trump and Dr. Anthony Fauci, but also more personal sources of medical information such as “Your Doctor.” ..

Most effects were small. Telling people that they believe the vaccine is safe and effective to doctors, pharmacists, or insurers did not have a recognizable effect on vaccination intent, but Dr. Forch’s approval did not. Increased ingestion potential by about 6 percentage points.

Politician support evoked a strong partisan reaction, and Mr. Trump’s support diminished Democratic support in 2020 and slightly increased Republican support. President Biden’s support diminished Republican support in 2021. There was a hint in 2021 that Trump’s support might increase Republican support, but the impact was much less than when he was in office.

Last month, researchers randomly assigned unvamped respondents to confirm their financial incentive message. Some people were asked about the possibility of vaccination with a $ 25 cash payment. Others were asked about receiving $ 50 or $ 100.

About one-third of the unvaccinated population says cash payments make them more likely to be shot. The profits were greatest for those in the $ 100 group and were 6 points more motivated than the $ 25 group (34% said they would be vaccinated).

The effect is greatest for unvaccinated Democrats, 48% of whom said they are more likely to be vaccinated if they pay $ 100.

Some past studies have shown that vaccine payments You can backfire, A UCLA study reports that about 15% of unvaccinated people are less motivated to get vaccinated for payment. But later in the vaccine campaign-when attention is now being hesitated-the net profit seems to be leaning towards payments.

Incentives to stop wearing masks and stay away from society in public have also had strong results. On average, relaxing mask and social distance guidelines increased the likelihood of vaccination by 13 points. The biggest benefit came from Republicans, who reported an 18-point increase in their willingness to get vaccinated.

These results show both the difficulty of taking the rest of the unvaccinated people to the clinic and the promise of efforts to do so. Although most messaging effects were small, monetary payments seemed to motivate Democrats, and relaxed caution guidelines seemed to work for Republicans. (Recent CDC Relaxed guidelines For masks worn outdoors for vaccinated people. )

The move to vaccination among hesitant people may recover over time and as people observe the results of vaccination among those who were first vaccinated. When asked why they didn’t try to get the vaccine, 38% said they were worried about side effects and 34% didn’t think the vaccine was safe. The continuous and consistent absence of side effects for most people, and the persuasive efforts to demonstrate the safety of vaccination, can alleviate these fears. Still, a quarter of unvamped say they don’t trust the government’s motives, and 14% say Covid-19 isn’t a threat to them. These people are hard to persuade.

Data from the project show how enthusiastic Americans are to return to normal activity. Of those who work outside the home, 76% of survey respondents said they wanted to return to their pre-pandemic job, and 66% said they thought it was safe as of April. These numbers are similar regardless of vaccination status.

The April survey also asked what kind of social activities they had done in the last two weeks. About 30% reported meals at restaurants. 17% reported attending direct religious meetings. And 11 percent met with a group of 10 or more non-family members. Almost everything was done indoors.

Immunization rates for people engaged in these activities primarily reflect the proportion of the population. This means that not everyone on the go is vaccinated.

Of those who ate out, 32% reported that they were completely vaccinated (53% reported that they were not vaccinated at all). The balance of those who attended direct religious meetings was about the same. 41% said they were completely vaccinated and 41% reported that they were not vaccinated at all.

Most people with social functions who have more than 10 non-family members were not completely vaccinated, but the proportion of people who were vaccinated was compared to outdoor functions (27%). It was high at indoor gatherings (40%).

People are stepping into social space, around which there are more unvaccinated people than those who are still vaccinated — and Vaccination rate It is decelerating. Reversing this trend requires more than a fervent plea from politicians, friends and healthcare professionals. It may be necessary to provide a true reward that goes beyond the health benefits of the vaccine.


Lynn Vavreck, professor of Marvin Hoffenberg at the University of California, Los Angeles, “Identity Crisis: The 2016 Presidential Election and the Battle of American Meaning.” Follow her on Twitter. @vavreck.. She is also a Principal Investigator at the UCLA Covid-19 Health and Politics Project, along with Arash Naeim, Neil Wenger, Annette Stanton of UCLA’s David Geffen School of Medicine, Karen Sepucha of Massachusetts General Hospital, and Harvard Medical School.



$ 100 as a vaccine incentive? Experiments suggest that it can be rewarded.

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