Apple hires former BMW executive for rebooted car project

Apple hired Ulrich Kranz, a former senior executive in the electric car division of BMW AG, to help lead his own vehicle efforts. Bloomberg reports: The tech giant hired Kranz in recent weeks, about a month after he stepped down as CEO of Canoo, a developer of autonomous electric vehicles. Prior to co-founding Canoo, Kranz was senior vice president of the group that developed the i3 and i8 cars at BMW, where he worked for 30 years.

Kranz is one of Apple’s most important auto rentals, a clear sign the iPhone maker is determined to build a self-driving electric car to compete with Tesla and other automakers. Kranz will report to Doug Field, who led the development of Tesla’s mainstream Model 3 and now leads Apple’s car project, said the people, who requested anonymity to discuss a private matter. […] After successful stints in BMW’s Mini division and teams working on sports cars and SUVs, Kranz was invited to lead Project I, a skunkworks battery-powered vehicle launched in 2008. He donated the all-electric i3 compact and plug-in hybrid i8 sports car. The former was battered by design critics and production was very limited on the latter. Kranz left BMW in 2016 and quickly became CTO at Faraday Future, an electric vehicle startup based in Los Angeles. He only stayed for three months, before co-founding Canoo. Both companies have struggled with their technology and ability to produce vehicles, while Canoo has reportedly considered selling to Apple and other companies.

Apple hires former BMW executive for rebooted car project

Source link Apple hires former BMW executive for rebooted car project

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