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Apple unveils new MacBook computers and updated AirPods

Apple on Monday unveiled at an hour-long virtual event new MacBook computers powered by processors made by Apple and an updated model of its popular AirPods.

Last year, Apple launched a new line of computers with processors made by Apple with the help of a manufacturing partner, breaking its reliance on chipmaker Intel. The company said at the time that the new chip, called M1, would make Apple devices faster and more energy efficient.

The new processors, the M1 Pro and M1 Max, power a new MacBook Pro available in 14- and 16-inch models, starting at $ 2,000 and $ 2,500. Upgraded computers will have faster processing speeds, better graphics, improved audio quality, and a better camera, the company said.

Apple has also rolled back some of the changes to its laptops over the years, bowing to consumer demand by getting rid of the unpopular Touch Bar, a touchscreen strip above the keyboard, and adding ports for an HDMI cable and an SD memory card.

Apple also released a third generation AirPods with better audio quality and longer battery life, for $ 179 – a $ 20 increase over the second iteration of the product – along with a new subscription. Apple Music.

Apple computers helped make the company a famous brand, but the Mac line – luxury devices that typically cost over $ 900 – has always been a small fry in the PC market. Last quarter, Apple computers accounted for 7.4% of the global PC market, far behind Lenovo, HP and Dell, which accounted for more than 60% of sales, according to research firm IDC.

Apple AirPods have been immensely popular since their debut in 2016. Wireless headphones are the best-selling among “Hearable”, wireless earphones with sensors that talk to phones. This year, AirPods accounted for 57% of the premium earphone market, far ahead of Samsung, which had 17%, according to a report by Counterpoint search.

Apple’s announcement on Monday came just over a month after the tech giant unveiled a new lineup of iPhones – iPhone 13 series – an upgraded Apple Watch and a new iPad.

Apple unveils new MacBook computers and updated AirPods

Source link Apple unveils new MacBook computers and updated AirPods

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