Apple is trying to convince a judge that it isn’t treating the App Store for all it’s worth, and today the company has dropped some big numbers to help make its case. From a report: Apple claims that its App Store generated $ 400 billion in physical purchases in a single year in 2019, and that, unlike digital purchases and subscriptions, Apple don’t take a dime of that money. So says App Store boss and longtime Apple marketing manager Phil Schiller, who also said the company spends $ 50 million a year to host its World Developer Conference event. (WWDC). The company is also building a new development center at its Apple Loop headquarters in Cupertino, he says, although I didn’t understand how much the company has invested in that. None of these are included in the App Store budget, Schiller said. Why isn’t Apple trying to cut back on physical purchases? During his testimony, Schiller explained that Apple couldn’t guarantee they would actually happen.
Apple wants you to know it chose not to take a $ 400 billion cut in physical goods
Source link Apple wants you to know it chose not to take a $ 400 billion cut in physical goods