Washington-US Cherokeenation demanded that the tribal name be removed from the Jeep SUV as a nameplate, while at the same time calling for dialogue with car makers on “cultural validity.”
According to a statement, Native American Group principal chief Chuck Hoskin Jr. told Jeep’s parent company Stellantis that “he does not tolerate” the use of the name Cherokee in vehicles.
Mr. Hoskin commented in response to an inquiry from a car and driver last month, and then made a zoom call with a representative of the car manufacturer who contacted him, the group said.
“I think it’s time for both businesses and team sports to stop using Native American names, images and mascots from products, team jerseys and sports in general,” Hoskin said. I am. His first statement.
“I’m sure this is coming from where it was intended, but sticking our name on the side of the car doesn’t praise us.
“The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language, and to be meaningful with federal-recognized tribes about cultural adequacy. It ’s a dialogue. ”
The news comes from the growing momentum to remove Native American names and images from US sports teams. This is now considered by many to be insulting indigenous peoples.
Stellantis, the new name for Jeep’s parent company after the merger of Fiat Chrysler and PSA in France, did not immediately respond to requests for comment.
The Jeep has been using the Cherokee name since the 1970s, but stopped using it for several years before it revived in 2013.
Cherokee Nation asks Jeep to rename a medium-sized SUV
Source link Cherokee Nation asks Jeep to rename a medium-sized SUV