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DDB Romania launches campaign against virginity testing

As the baccalaureate exam takes place all over Romania, DDB Romania, in partnership with the Network to Prevent and Combat Violence Against Women (VIF), has launched an awareness campaign about virginity testing.

By drawing a parallel between the exam by which adolescents enter into adulthood (the baccalaureate exam) and the virginity tests that are still a practice in forensic facilities across the country, the #UnExaminable campaign aims to remove these tests from Romanian legislation, declared by the World Health Organization (WHO) as a violation of human rights.

As high school students across Romania prepare to stand the tests that are part of the baccalaureate exam – a national assessment that began on June 6 this year – with a test assessing their verbal communication skills, they are also learning the existence of a medical practice carried on from the days when we thought were long gone, namely, the virginity test also called the “two finger test”.

Although repealed by the WHO as a violation of human rights, the virginity test is still practiced in Romania, among the expert examinations carried out in forensic establishments for the issuance of forensic certificates . According to the WHO, there is no scientific evidence that this method can determine whether or not a woman or girl has had vaginal intercourse. From a medical point of view, the hymen examination is accurate within 10% when it comes to determining the virginity of the girls and women examined. Thus, the test is virtually useless and the procedure can cause trauma.

In 2019, in Romania, virginity tests accounted for 2% of all examinations carried out by establishments subordinate to the Mina Minovici Forensic Institute (INML) – which means that around 1,000 tests are carried out per year. They are performed at various forensic facilities across the country. Two types of examinations are currently practiced in our country: in the context of criminal investigations and at the request of parents, especially fathers.

The #UnExaminable Campaign

#UnExaminable is a social campaign, signed by DDB Romania and created pro bono in partnership with the Network to prevent and combat violence against women (VIF), communicated with the support of ABIS Studio, Porter Novelli, Media Investment, director Iulia Rugină, actress Voica Oltean, songwriter Mihai Dobre and photographer Adi Bulboacă.

“The fact that the WHO has declared virginity testing to be a violation of human rights has determined us to get involved in the creation of this campaign, which was launched in partnership with VIF Network. ##UnExaminable revolves around an emotional video, with a message that will be supported across media and social media through various activation tactics. The video has a twist, as the emotional buildup leads to the most difficult exam our young protagonist has to pass, which is not the baccalaureate exam, but the virginity test,” said Roxana Niță, director creative, DDB Romania.

“#UnExaminable has two clear goals, which we hope to achieve soon. First, we aim to eliminate from legislation the virginity tests carried out by forensic institutions in Romania, given the harmful psychological and emotional effects they produce. The second objective is to emphasize that virginity is a social construct, which cannot be tested and proven medically, and which should not be promoted in 2022 by any developed state,” said Roxana Țâmpău, Director General of DDB Romania.

#UnExaminable stages a moving video, in which the protagonist is a teenager who is subjected to this kind of examination, in the middle of tests simulating the baccalaureate exam. The young girl describes the anxiety she has to face before taking the exams.

“We aim to create a social movement around this campaign, in which we put this sensitive topic on the public agenda and launch a public petition to eliminate the ‘two-finger test’. We want to highlight that virginity is a social construction and that it cannot be medically tested and the procedure can cause psychological and emotional damage,” concluded Roxana Memetea, Managing Partner of DDB Romania.

DDB Romania launches campaign against virginity testing

Source link DDB Romania launches campaign against virginity testing

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