Entrepreneurial Solutions Partner Joins African Basketball League as Official Partner

BAL ( and Entrepreneurial Solutions Partner (ESP) to Engage Youth and Entrepreneurs During the 2022 BAL Playoffs and Finals in Kigali; The 2022 BAL Finals on Saturday, May 28 at 6:00 p.m. CAT / 12:00 p.m. ET Will Air in Africa on ESPN, Canal+, VisionView TV and Voice of America Radio (VOA), and Worldwide on the American Forces Network ( AFN), ESPNews, NBA TV International, Tencent Sports, TSN, NBA App, and .

The Basketball Africa League (BAL) and Entrepreneurial Solutions Partners (ESP), an organization that invests in entrepreneurs and works towards sustainable transformation through the implementation of scalable and innovative solutions, today announced a partnership that makes ESP the official partner of BAL and the League of State Partners in Rwanda. .

The announcement was made today by BAL President Amadou Gallo Fall and ESP CEO Eric Kacou at the launch event at Kigali Arena in conjunction with the 2022 BAL Playoffs and Finals, which began on Saturday and will culminate in the second BAL Finals on Saturday, 28 May on 18 :00 CAT / 12:00 p.m. ET.

Through this partnership, BAL and ESP will provide youth and entrepreneurs with learning and development opportunities in Rwanda, basketball training and life skills sessions. As part of the partnership, ESP will bring together 150 graduates and entrepreneurs from Rwanda for the “Sports Business Future Stars Camp,” a week-long professional development program and foray into the African sports industry to be held in Kigali this week.

“We are excited to partner with ESP, who shares our commitment to inspiring, empowering and developing the next generation of entrepreneurs and business leaders in Africa,” said Fall. “Ultimately, our goal is to build BAL into a world-class professional basketball league that will anchor the strong sports business industry we want in Africa. The impact of BAL is felt far beyond the pitch, and the Sports Business Future Stars Camp will be a great platform to use the transformative power of basketball to bring together young leaders from diverse backgrounds and give them the tools to excel.”

“Rwanda has made significant strides in launching its sports industry, and this in-depth program in sports training will unleash the potential of young people to find dignified work in this industry,” said Kacou. “Our ultimate goal through this innovative partnership with BAL is to develop a new generation of sporting leaders for Africa.”

ESP joins BAL’s list of world-class marketing partners, which includes Foundational Partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, and Air Senegal’s official partner, Attorney General Alliance (AGA) – Africa, Destinations Senegal, City of Envol and Hennessy.

The expanded 2022 BAL season features the top 12 club teams from 12 African countries playing a total of 38 matches across three cities over three months: Dakar (5-15 March); Cairo, Egypt (9-19 April); and Kigali (21-28 May). In the semifinals on Wednesday, May 25, FAP Cameroon will play Petro de Luanda of Angola at 6pm CAT/12pm ET and Zamalek of Egypt will play Monastir USA of Tunisia at 9:30pm CAT/15:30 ET for the opportunity to advance to the 2022 BAL Finals, which will air in Africa via ESPN, Canal+, VisionView TV and Voice of America (VOA) radio, and worldwide on American Forces Network (AFN), ESPNews, NBA TV International, Tencent Sports, TSN, NBA app, and Tickets are on sale now in several categories, including group tickets, premium tickets, and standard tickets. Fans can buy tickets by visiting

2022 African Basketball League Playoffs and Finals Tempat (Credit: BAL)

Distributed by the APO Group on behalf of the Basketball Africa League (BAL).

Edwin Eselem
BAL Communication
+221 78 615 4287
[email protected]

About ESP:
Entrepreneurial Solutions Partners (ESP) is a consulting firm that aims to enable innovative and scalable solutions to build prosperity. Our mission is “to drive entrepreneurial solutions for prosperity.” ESP enables people, companies, institutions and countries to articulate and implement solutions to their economic challenges. With offices in Abidjan and Kigali, ESP has been operating since 2011 and has supported more than 1,000 entrepreneurs in Africa. For more information, visit and follow ESP on @ent4prosperity on Twitter and @espartners_official on Instagram.

About BAL:
The African Basketball League (BAL), a partnership between the International Basketball Federation (FIBA) and the NBA, is a new professional league featuring 12 club teams from across Africa. Headquartered in Dakar, Senegal, BAL builds on the foundation of club competition hosted by the FIBA ​​Africa Regional Office in Africa and marks the NBA’s first collaboration to operate a league outside of North America. Fans can follow BAL (@theBAL) on Facebook, Instagram, Twitter and YouTube and register their interest to receive more information at

This Press Release has been issued by APO. Content is not monitored by the Business Africa editorial team and is not content that has been vetted or validated by our editorial team, evidence readers or fact checkers. The publisher is fully responsible for the contents of this announcement.

Entrepreneurial Solutions Partner Joins African Basketball League as Official Partner

Source link Entrepreneurial Solutions Partner Joins African Basketball League as Official Partner

Back to top button