The alphabet unit Google, Meta and other large networks will have to do more to deal with illegal content or risk high fines under new network rules agreed by the European Union and EU lawmakers on Saturday.
The agreement came after more than 16 hours of negotiations.
The Digital Services Act (DSA) is another element in the policy of Margrethe Vestager, the European Union’s Head of Competition, to restrain the alphabet unit Google, Meta and other US tech giants.
Last month, it received support from the 27-nation Alliance and MPs for a landmark code called the Digital Markets Act (DMA) that could force Google, Amazon, Apple, Meta and Microsoft to change their core business practices in Europe.
“We have an agreement on DSA: The law on digital services will ensure that what is illegal without an internet connection is also seen and treated as illegal online – not as a slogan, like reality,” Vestager tweeted.
EU MP Dita Charanzova, who had called for such rules eight years ago, welcomed the agreement.
“Google, Meta and other large online platforms need to take action to better protect their users. “Europe has made it clear that they can not operate as independent digital islands,” she said in a statement.
In a statement, Google said: “Once the law is finalized and implemented, the details will matter. We look forward to working with policy makers to obtain the remaining technical information to ensure that the law works for all. “
According to the DSA, companies face fines of up to 6% of their global turnover for breaking the rules, while repeated violations could lead to them being banned from doing business in the EU.
The new rules prohibit targeted advertising aimed at children or based on sensitive data such as religion, gender, race, and political opinion.
Dark patterns, which are methods that mislead people into giving companies personal information online, will also be banned.
Very large online forums and online search engines will need to take specific measures in times of crisis.
The purpose was to launch a Russian invasion of Ukraine and related misrepresentations.
Companies may be forced to provide regulators and researchers with data related to their algorithms.
The companies also face an annual fee of up to 0.05% of international annual revenue to cover the cost of monitoring compliance.
EU legislator Martin Schirdewan criticized the exemption granted to medium-sized companies.
“Under pressure from the Conservatives, an exception rule was integrated for medium-sized companies, these are mistakes. “Due to the large number of companies that fall under this definition in the digital sector, the exception is like a loophole,” he said.
The DSA will be implemented in 2024.
EU sets new network rules for Google, Meta to prevent illegal content – SABC News
Source link EU sets new network rules for Google, Meta to prevent illegal content – SABC News