Exhibitions are making a comeback – Scan Display

This year, as the world begins to recover from the damage caused by the Covid-19 pandemic, those benefits are hotly sought after and exhibits are making a spectacular comeback.

Make up for lost time

Justin Hawes is the Managing Director of Scan Display, a company that designs and builds exhibition stands and event infrastructure. He says: “The South African exhibition calendar would normally see 10 major trade shows a year. But now, after two years without exposure due to lockdown restrictions, we are seeing a rapid comeback. Our company has been involved in three major industry shows in the last three weeks alone – Africa’s Travel Indaba, NAMPO and Mining Indaba.

A global phenomenon

Hawes is also president of IFES, the International Federation of Exhibition and Event Services, and confirms that the growing number of exhibitions held is not just a South African trend. “IFES members around the world have also reported an upturn in the industry, as companies are eager to get back on the show floor and reap the rewards of face-to-face marketing,” he said. he declares. “For us, it reaffirms the power and value of what we do.”

In economic terms, this value is significant. UFI’s 2020 report on the global economic impact of exhibitions reveals that the exhibition industry is directly and indirectly responsible for approximately $325 billion in annual sales, as well as $198 billion in trade impact. GDP and 3.2 million jobs. It is more difficult to quantify the value of the knowledge sharing and networking opportunities created by these shows, but they are no less important.

“Our sector has always said that we would play a vital role in helping to rebuild economies and industries in the aftermath of Covid-19. And here we are. This makes this year’s World Expo Day truly worth celebrating,” adds Hawes.

A wind of change

To take advantage of the new opportunities emerging for the exhibition industry as the world opens up, IFES will host its 22nd World Summit aptly titled ‘Winds of Change’ in the Netherlands from 15-17 June. In addition to a content-rich program, the event promises networking
opportunities with colleagues from over 30 countries. To register or for more information, go to

If you would like to know more about Scan Display, please contact Justin at az.oc.yalpsidnacs@nitsuj or +27 11 447 4777, or visit Scan Display’s website:

Exhibitions are making a comeback – Scan Display

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