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Facebook Opens Archive of Political Advertising Data to Researchers

Meta’s Ad Transparency tool will soon reveal another report of data. Advertiser targeting choices for political, election-related and social issues. Register Report: the meta said plan At the end of May, we will add targeting data to the Facebook Open Research and Transparency (FORT) environment for academic researchers. The move comes one day after news of a lawsuit filed in Washington, DC resurfaced Meta’s reputation as a bad data steward. Against CEO Mark Zuckerberg. Papers filed yesterday claim that Zuckerberg has built a corporate culture that mishandles data, leading directly to the Cambridge Analytica scandal. The lawsuit seeks to blame Zuckerberg for an event that affected the 2020 US presidential election in which data from millions of users was collected.

Jeff King, Meta’s VP of Business Integrity, said FORT allows researchers to see detailed targeting information for social issues, elections and political advertisements. “This data is provided for each individual ad, and will include information such as the interest category the advertiser has chosen,” said King. Prior to this announcement, data on social, election and political advertising ahead of the 2020 elections were provided as part of a pilot program. This new release will expand the pilot and add data from all ads in that category running globally starting in 2020, King said.

The general public, not academia, will have to wait until July to get their hands on Facebook’s data. ad library, will be available in abbreviated form at launch. Updates will include data on the total number of social, election and political ads run on the Page using specific targeting data, the percentage spent on various issues, and whether the Page uses a custom or lookalike audience. King said that Meta hopes that this release will “help people better understand the practices used to reach potential voters for our technology,” and that the Meta will “provide meaningful transparency while providing people’s privacy.” We are doing everything we can to protect them,” he said.

Facebook Opens Archive of Political Advertising Data to Researchers

Source link Facebook Opens Archive of Political Advertising Data to Researchers

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