Cape Town Tourism seeks to help its members survive the storm by offering free membership for the rest of the year.
- The tourism industry is devastated by the coronavirus pandemic and the associated travel restrictions.
- Cape Town Tourism seeks to help its members survive the storm by offering free membership for the rest of the year.
- Cape Town’s tourism sector is estimated to have lost approximately R2 billion in the summer due to blockade regulations.
According to a recent impact report by Cape Town Tourism, members have lost an estimated R2 billion and just under 12,000 jobs due to the effects of the coronavirus blockade regulations, which had been the high season of summer.
“This year was a turbulent year for the tourism industry. The tourism business was closed and many other companies are on the brink of the same fate, while others are treading because they are desperately floating. This year has been the most difficult year to date, and the industry has never faced it, ”said Brett Hendrix, Chairman of the Cape Town Tourism Board and General Manager of the Tebe Tourism Group.
With this in mind, Cape Town Tourism offers 100% free membership packages to “Classic Members” for the rest of 2021.
“I’ve heard about the plight of our members and the industry. This is a way to give back and support our business when we need it most. We’re ours because the pandemic continues to hurt us. I’ve come to understand my concerns about the future. The industry, “says Hendrix.
“If we have the opportunity to rebuild the industry, we need to continue to work together and we know that this is a step in the right direction. Covid-19 has been in our industry since March last year. It’s been a big blow. It’s a deep concern. These tourism businesses are still alive-thanks to the domestic market-domestic tourism activity [take place] And on weekends, it helps businesses keep their lights on. “
He hopes that the local industry can develop it further from here.
“We have great things to offer to domestic tourists. What we really want to try is small and medium-sized members of Cape Town tourism [to] Support marketing and exposure. Cape Town Tourism represents the industry throughout Cape Town. The reach is wide. “
“I am confident that the industry will recover. It is not just the tourists who go to hotels. Remember that there are many companies supplying the tourism industry.”
Anita Hermanus of Aunty Nita’s Tours took advantage of the free membership opportunity.
“We couldn’t tour for months and months, which really hit our finances. For the rest of the year, by taking advantage of our free membership in Cape Town Tourism, we There are still opportunities to benefit from the association and the expertise provided, “she explains.
“We can now re-budget with the money we would have spent on membership in other aspects of our business. This membership offer gives us some leeway. I did. “
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Free membership has become part of Cape Town Tourism’s commitment to staying in business
Source link Free membership has become part of Cape Town Tourism’s commitment to staying in business