On Wednesday, June 29, the most awarded cognac house* hosted the prestigious event Inimitable in the Cradle of Humankind.
Courvoisier proudly unveiled the new bottle design and introduced global ‘Ambassador of Joy’ Inka Ilori, who flew in from London specifically to meet the South African media. The event perfectly captured the joy that the brand is known for. Johannesburg, South Africa, June 2022 – Courvoisier welcomed distinguished guests, media and influencers to an event that brought out the ‘joie de vivre’, the joy of life, for all.
To add art and luxury to the experience, a unique table designed by Inca Ilori was flown in from New York, inspired by the river that flows past Maison Courvoisier in Jarnac, and seats 120 people. Guests were seated at the table and enjoyed beautiful dishes and exquisite Courvoisier cocktails. Ilori designed the table as a functional art installation, and guests were able to fully appreciate its playful colors and lines.
Courvoisier Joy Ambassador Yinka Ilori Yinka Ilori is a London-based multidisciplinary artist best known for fusing her subject matter with her British-Nigerian background to create unique and memorable stories through contemporary design.
“The essence of joy for me is the use of color. It makes people smile, brings people together and brings a natural sense of calm,” said Inka Ilori. “Like Courvoisier, each piece of my work is inspired by community, a celebration of the fabric of collective energy. This is reflected in Courvoisier’s table.
With a new bottle design, Courvoisier has redefined the cognac category with a new brand look that embodies the French belief in “joie de vivre”. The new look rediscovers the distinctive trends that made Courvoisier iconic during the 19th century Belle Epoque era, at the opening of the Eiffel Tower in 1889, and adorning the royal courts of Europe throughout the 20th century.
“We are entering a new era for Courvoisier,” said John Potter, managing director of Maison Courvoisier. “This is an exciting time for our Maison as we return to our roots and follow what Courvoisier was founded on by Félix Courvoisier. From our house in Jarnak to our portfolio of beautiful, floral cognacs, our house believes in welcoming everyone.” A cognac that transcends this category, Courvoisier serves festive, daytime consumption in slow-sipping cocktails like The Gala. For more information and services offered, please visit www.courvoisier.co.za * Based on the top 20 spirits competition since 2019.
glasses! Maison Courvoisier presents a new look! – Entertainment SA
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