Tech

Google approaches settlement of Ad-Tech antitrust case in France

Alphabet’s Google is about to settle an antitrust case in France alleging that the company has abused its online advertising power and is liable to pay a fine and make operational changes, WSJ reported on Friday, citing people familiar with the matter. According to the report: The French case is one of the most advanced in the world in terms of Google’s dominance as a provider of tools for buying and selling advertisements on the Web. In connection with this case, the French Competition Authority alleged that the company’s ad server – historically known as DoubleClick for Publishers (DFP) and used by most major online publishers to sell advertising spaces – gave an edge to Google’s online auction house, AdX. against other auction operators, the people said.

The authority also alleged other forms of self-preference between Google’s ad technology tools, they added. To cover the French fees, Google has offered to improve AdX’s interoperability with ad servers run by other companies, as well as remove some other obstacles faced by competitors, some people said. The settlement still needs to be approved by the authority’s board, which could reject the deal, the people said. If approved, the settlement could be announced in the coming weeks, they said.

Google approaches settlement of Ad-Tech antitrust case in France

Source link Google approaches settlement of Ad-Tech antitrust case in France

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