schwit1 shares a report from Ars Technica: Austrian privacy activist Max Schrems has filed a lawsuit against Google in France, alleging that the US tech giant is illegally track users on Android phones without their consent. Android phones generate unique ad codes, similar to Apple Identifier for Advertisers (IDFA), which allow Google and third parties to track users’ surfing behavior in order to better target them with advertising. In a complaint filed Wednesday, Schrems’ campaign group Noyb argued that by creating and storing these codes without first obtaining explicit user permission, Google was engaging in “illegal operations” that violated the EU privacy laws.
Noyb urged the French data privacy regulator to launch an investigation into Google’s tracking practices and force the company to comply with privacy rules. He argued that fines should be imposed on the tech giant if the watchdog finds evidence of wrongdoing. “With these identifiers hidden on your phone, Google and third parties can track users without their consent,” said Stefano Rossetti, privacy attorney at Noyb. “It’s like having powder on your hands and feet, leaving a trail of everything you do on your phone – whether you’ve swiped right or left to the song you downloaded.” Last year, Schrems won a historic case at the highest European court that ruled on a transatlantic agreement on the transfer of data between the bloc and the United States, used by thousands of companies, has failed to protect the privacy of EU citizens.
Google illegally tracks Android users, new complaint says
Source link Google illegally tracks Android users, new complaint says