Investment Influencers: Who to Follow

* This material is brought to you by Shyftan international money app, powered by Standard Bank.

Markets are known to be unpredictable, which means that even the most experienced investors can struggle to make the right decisions. Apart from getting professional advice, it is not a bad idea to follow some reliable influencers when embarking on the investment journey.

Markets have been on the roller coaster in recent weeks. Oil prices have risen (good news if you have invested in petroleum) while pandemic darlings (hello, Zoom) have continued to return to reality. Even experienced investors feel the strain as stocks and currencies get on their nerves. What are ordinary people and armchair investors supposed to do? What advice do you take when nothing is “normal” and the usual rules no longer seem to apply?

In any volatile period – both for domestic and international markets – it is best to spread the word online and look for a variety of sources to gain financial insight. A growing number of young people are not only looking for financial advisors but are also looking online for tips and advice. As noted in a recent Nasdaq blog post, “Given the exponential growth of the influencing industry on Instagram and TikTok, the rapid influx of young investors into the stock and cryptocurrencies markets, and the recent explosion in boost-ready trading, the stage was set to follow in the footsteps of Gen Z Millials. on r / wallstreetbets by entering the world of amateur consulting.

But who to trust?

In life – and investing – it always makes sense to take a variety of perspectives into account. This means that while you may get the best professional advice from your financial advisor, you can also keep an eye on what other influencers are saying.

Anonymous subreddits and online communities are not necessarily the best places to get reliable tips, but there is a growing group of social media influencers who offer advice that you can – wisely – take to the bank.

Do not be too quick to give up the power of Reddit in the stock market. Remember the GameStop fiasco 2021? Traditional investment managers do that. As the Nasdaq blog puts it: “If we learned anything from the GameStop stock price in January, it is that we should never underestimate the power of young people on the Internet. This historic moment has forever changed the dynamics of investment and it all started with an online business that poured hedge funds. “

Real speech, real value

Here is a short list of local and international influencers who have insights that will add real value to your stream.

  • Nicolette Mashile is not a financial advisor or organizer… but the Financial Rabbit in South Africa hosts great – and honest – conversations about personal finance on its blog and with videos on its social channels.
  • Maya Fisher French is an award-winning financial journalist who offers relevant and realistic advice in various ways. She will not tell you where to invest, but she will show you why and how.
  • Robert Ross is a professional stock analyst who simplifies complex topics and provides international (mostly US) investment advice to a growing audience on TikTok and Instagram. @ tik.stocks
  • Taylor price is a hugely popular TikTok influencer where his financial education videos boil down difficult topics – such as retirement plans, cryptocurrencies and so on – to a 15-second basic. @PricelessTay
  • Alec Hoggfounder and editor of BizNews, is a treasure trove of news and insights, with a broadcast (The Alec Hogg Show) with interesting biographies and a monthly webinar on a stock portfolio on BizNewsTv where he shares updates on the performance of his Shyft portfolio.
  • Nokuhle Kumalo is a South African private Instagrammer and YouTuber who mixes weird clips of his friends and family with insights into finances and investments – from how to buy stocks to (inevitably) how to make money on Instagram. @nokuhle_kumalo
  • A lot of fools was an influencer before influencers were an object. The blog in the United States has been sharing millions of people’s insights into investing for over 25 years and has since expanded into every social platform you can imagine. (Yes, even Pinterest!)
  • Koshiek Karan participates in SA’s young professionals as a “gone financing guy” Twitter. He is an entrepreneurial banker who has become an entrepreneur and is one of the founders of BankerX, a technology company that is committed to solving urgent economic challenges through financial education and empowerment. @iamkoshiek; @ bank manager
  • The big picture is Barry Ritholtz’s blog and podcast site of the American resource – and it brings you all the Wall Street brag you could expect. It can sometimes be technical, but that’s the point: if investing were simple, we would all be billionaires.
  • Peter Bruce is a former editor-in-chief Weekday and Financial mail… So he’s been around the block and he knows who owns all the buildings. Follow him on Twitter or watch his broadcasts. @bruceps
  • The business game is a TikTok account under radar that is well worth researching. Their videos explain the math behind things like stocks and dividends, while their business simulator lets you learn the ropes without spending (and possibly losing) real money. @TheTradingGame
  • The financial coach is the blog of South African financial adviser Gregg Sneddon. He probably would not consider himself an influencer, but his useful and honest insight into the local market is invaluable.
  • Finally, MyWallStreet takes the jargon issue from international (mostly US) stocks and mixes educational material and the latest analysis of market developments. If you are a cosmopolitan, this should be a regular visit.

Opportunity to bank

When it comes to investing, knowing where to find credible insights and unbiased advice is half the battle. There is a world of opportunity out there and every day comes new opportunities to make (or lose!) Money.

Having access to these opportunities is the other half – and that’s where the Shyft app comes in. Shyft’s investment platform gives you access to stocks in the top listed companies, on international indices such as the S&P 500 and Nasdaq-100.

Are you looking for a little handle to get you started? Check out Lockstep ( A group of asset managers, they use their many years of experience to research, analyze and invest their own money in stocks that are available through the Shyft app. Lockstep then shares its portfolio, insights and lessons with you, so you too can invest. You will have access to the professionally managed portfolio of NYSE and NASDAQ listed companies when you become a member.

Using the common wisdom of these influencers (as well as, of course, financial advisors and common sense), you can find a balanced investment strategy and explore the investment options of the Shyft platform at

This post was sponsored by Shyft, the international money app, powered by Standard Bank. With Shyft, you can buy currency instantly anytime, anywhere and at the best price and invest in the top US stocks and ETFs. Shyft was named the best financial solution at the 2021 MTN Business App of the Year Awards. Visit Shyft to download it now, no matter where you tap. Shyft operates under the license of The Standard Bank of South Africa Limited, an authorized financial services provider (FSP number 11287).

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Investment Influencers: Who to Follow

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