iPhone 13, Watch Series 7: Apple unveils its latest gadgets

Apple CEO Tim Cook announces new iPhone models

Apple unveiled the iPhone 13 and a new iPad mini on Tuesday, expanding 5G connectivity and showing faster chips and sharper cameras without increasing the price of the phone.

The company hasn’t announced any successful features or products, but analysts expect customers hanging on to older models like the iPhone X to be eager to upgrade.

The iPhone 13 will have a new chip called the A15 Bionic to power features like auto-detection when the phone’s camera is pointed at text, and a cinematic mode to automatically change focus when shooting videos. . Apple said the iPhone 13 will have 5G antennas and custom radio components for faster speeds and will be available in five colors.

The phone will start at US $ 699. The iPhone 13 Pro starts at $ 999 and the Pro Max starts at $ 1,099. All three models will be available on September 24 in the United States. South African pricing and launch date have yet to be announced.

“The competition is always catching up to our chips – not just last year, but even two years ago,” said Kaiann Drance, marketing manager for Apple iPhone.

The iPhone is Apple’s most important product, but Apple has rolled out a network of services and other products that are seen as locking customers into a system they value – and that would be costly to leave.

The Series 7 connected watch will have a larger screen and faster charging. It will start at $ 399 and will be available later this spring.

IPad Updates

The company also updated its iPad mini with 5G connectivity and a reworked design that makes it look like the high-end iPad Air and Pro models. Apple also updated its base iPad with a new camera for working and learning from home. The base iPad model starts at $ 329 and the mini starts at $ 499. Both will be available next week in the United States.

Apple shares fell 1.6%, a sharper drop than a slight pullback in larger markets.

“It looks like there is nothing really groundbreaking being announced, but of course, as usual, they have announced enough improvements to at least generate some excitement among consumers,” said Rick Meckler, Partner. of the Cherry Lane Investments family investment office.

The iPhone 13 Pro camera setup. Image: Apple

Apple’s biggest product launch of the year comes as some of the shine has come off its stock, as business practices such as charging software developers commissions over in-app payments have taken hold. is subject to regulatory review.

Apple shares have risen about 15.6% year-to-date, behind the Nasdaq Composite Index, which has risen nearly 19% over the same period.

Kim Forrest, founder and chief investment officer at Bokeh Capital, said she was not concerned about the lack of splashy and unexpected products because Apple’s upgrades would keep customers. “I think the consumer, once they have the Apple chip in their head, it’s very difficult to dislodge,” she said.

The Apple Watch has become the cornerstone of its $ 30.6 billion accessories segment, which grew 25% in Apple’s last fiscal year, even as its iPhone revenue declined slightly. Analysts generally believe that Apple users who buy more than one product, like an Apple Watch and an iPhone, are more likely to stick with the brand and spend on the company’s apps and services. . – Reported by Stephen Nellis, with additional reporting by Caroline Valetkevitch, Nivedita Balu, Nishara Karuvalli Pathikkal, Ashwini Raj and Taru Jain, (c) 2021 Reuters

iPhone 13, Watch Series 7: Apple unveils its latest gadgets

Source link iPhone 13, Watch Series 7: Apple unveils its latest gadgets

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