The American Association of National Advertisers recently estimated that online advertising fraud amounts to $ 120 billion (approximately R1.9 trillion) per year. A few years ago, he said the industry had won the war on digital fraud… so it’s no surprise that someone realized that his latest estimates were embarrassing fraud… the original newsletter. Some advertisers are charged for ads that are not displayed at all, including streaming services when consumers’ TVs are not even switched on, while others are charged with clicks …
The American Association of National Advertisers recently estimated that online advertising fraud amounts to $ 120 billion (approximately R1.9 trillion) per year.
A few years ago, he said the industry had won the war on digital fraud… so it’s no surprise that someone realized that his latest estimates were embarrassing fraud… the original newsletter.
Some advertisers are charged for ads that are not displayed at all, including on streaming services when consumers’ TVs are not even switched on, while others are charged with a click generated by robots and click farms. It all means that a significant portion of online money has to be wasted.
However, media – and especially social media – can be effective if used properly. And the “traditional” advertising business passwords of creativity and humor are just as effective on new communications platforms. I often scroll over social media ads, but occasionally a well-scripted smart ad will cause a pause.
Two recent demonstrations highlight the value of using creative execution in a time – related, news – related way on social media. The first was about one of my favorite brands – a favorite because it’s unusual, real and high quality – Nomu. He describes his Twitter account (@NOMUChirps) as “South Africa’s unique food and lifestyle brand”… and proved to have a quick, smart reaction to the ongoing state capture saga (which has only really started, despite that the Zondo commission has completed its work).
Relying on the news of the possible extradition of some of the Guptas from Dubai, he coined the clever phrase “take steak” to flavor the meat. He added: “Well done to those who like our extradition.”
It’s smart, it did stand out for its timeliness and the design of the ad. Orchid to Nomu. In many ways, Nomu was embracing the brand that founded the cheeky one – line lining, Nando’s.
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This week, before we lay down on stage 4 blackouts, his social media team posted one plug offering “two free sides”. Asked: “Did you step by step for amacandlela?”, He suggested instead finding a phone to order two free sides from the Nando app.
Also clever – and even Orchid too … but at the same time, be warned that even when you are smart, your humor can fall flat. This may have been the case when people’s smiled as they moved to stage 4.
Finally, if you’re going to pound something expensive and enticing – as Jeep did on Facebook for a new 4 × 4 Gladiator to go anywhere, don’t freak out by using faked, Photoshopped images.
A Jeep vehicle in front of the Drakensberg… was clearly manipulated in an amateur fashion. If you are going to have all the trouble of launching an R1 million-plus vehicle, then at least shoot images of it in real off-road conditions.
Because if you do not, people may wonder if you have to refute the pictures, do you also have the ability to refute? Onion for Jeep… the advertising, not the vehicle.
Jeep ad cheapens R1m-plus car Source link Jeep ad cheapens R1m-plus car
