“Loose Change”: How a 9/11 Plot Video Distorted Reality

There was a great feeling in this country that people felt like they were being lied to, ”Bermas said.

New technologies have also helped. Unlike pre-Internet conspiracy theories, which were to be conveyed through books and brochures, “Loose Change” was available free online. Fans uploaded it to sites like Google Video, YouTube’s now-defunct competitor, where it was seen millions of times and has been translated into several languages.

The Loose Change team also implemented other creative distribution strategies, selling DVDs in multiple packs and encouraging fans to leave copies in laundromats, post offices, shopping lobbies. hotel and other public places where strangers could pick them up. When fans wanted to stream the film on their own, they allowed it, even if it meant uploading it to a torrent file-sharing service or circulating pirated discs.

“We didn’t care,” Bermas said. “We wanted the message to get out, period.”

“Loose Change” never made its creators rich, but the film became a cultural touchstone and attracted a number of prominent fans. Rosie O’Donnell, then host of “The View,” raised doubts about the official 9/11 account, and Joy Reid, now MSNBC host, praised the film on her personal blog. (Ms O’Donnell did not respond to a request for comment, and Ms Reid said that his blog has been hacked.) Charlie Sheen has expressed interest in narrating a version of the film, said Mr Rowe, which was allegedly funded by Mark Cuban, the billionaire “Shark Tank”, although the deal never materialized. (In an email, Mr Cuban said he thought the film was “ridiculous” and that the talks never got beyond the initial talks.)

Jonathan Kay, a Canadian journalist who wrote a book about the truths of September 11, told me that the success of “Loose Change” transformed the conspiracy theory from a passive hobby into a social activity, and encouraged a new generation of conspiracy theorists to dabble in media creation.

“It was part of a time when anyone with a fringe theory suddenly lifted their head and said, ‘Wait a second – with a few thousand dollars or even less I can make my mark on the world,'” he said. said Mr. Kay.

“Loose Change”: How a 9/11 Plot Video Distorted Reality

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