Netflix is diversifying into toys, games and clothing based on its popular shows, seeking to mine popular characters for additional income, much like Walt Disney. According to a report: The streaming service is launching Netflix.shop, a retail arm that will sell selected products from its catalog of shows and movies. As part of the launch, Netflix is showcasing a collection of cartoon-inspired products, according to a statement Thursday. Products from other programs are also in preparation. The move to merchandising is a logical extension for Netflix. Other major studios generate billions of dollars in revenue from toys, collectibles, and other goods based on popular characters and shows. […] The store will open in the United States before expanding to other countries, Netflix said.
Netflix opens online store to snatch up items from popular shows
Source link Netflix opens online store to snatch up items from popular shows