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Nissan celebrates the launch of #BuiltOfMore Navara in Africa


NSIchiyamaAll new Navarra have been shipped to Africa and have completed the latest milestones of the journey, which began earlier this year with vehicle production at the company’s African LCV manufacturing hub in Los Lin, a suburb of Pretoria, South Africa.

The toughest vehicle ever manufactured by Nissan, it features Nissan intelligent motor capabilities built to withstand severity level 56, an in-house metric that represents the world’s toughest driving conditions. It has been. Many countries on the continent.

Mike Whitfield, Managing Director of Nissan Africa, addressed selected senior South African and pan-African journalists this week in Hartby Spoart, North West South Africa, covering the range of the Nissan Navara family. He said he showed off his abilities. A 60-year tradition on the African Continent by bringing African-made vehicles for Africa to Africa, in collaboration with governments that want to create their own sustainable automotive industry.

“Africa is the last frontier of cars,” he said. For 1.3 million people in Africa.

“The African car industry has the potential to sell 5 million cars a year by 2050, but above all, it could be the biggest catalyst for the implementation of the African Continental Free Trade Agreement signed in January this year. There is a world. “

Hide Kuwayama, Nissan’s sales manager for Sub-Saharan Africa, said he was very excited about the progress of Ghana’s first Nissan assembly plant, which is the most modern and cutting-edge in West Africa, when production begins early next year. rice field.

“Sub-Saharan Africa has four of the world’s fastest growing economies this year. The biggest challenge is the gray market, where 80% of the continent’s vehicles are imported second hand. Not designed for African conditions.

“All the best new Nissan Navara we’ve ever made are literally made of more. It’s not just tropicalized, it has a reinforced chassis and suspension Unlike, the rollover angle is the best on the market.

Nissan’s marketing director, Stephen Haasbrook, said the all-new Navara design focused on four pillars. Cost performance with a high level of safety on all models. Nissan’s legendary smart technology. And the extraordinary driving comfort.

“Since Navarra knew that both the fleet and the individual would buy it, this is a vehicle that is as convenient to work on the road on weekdays as relaxing on the weekends. It’s with the kids. Designed to appeal to men on the construction site as much as it is for the mom of a high-flying company that plays sports and lives her best life. It literally consists of more. . “

Nissan has invested Ran 3 billion to upgrade its Roslin plant to make it home to the all-new Navara, said Caveraboto, managing director of Nissan South Africa, creating jobs and extending the life of the plant. Production will start at a higher level in the future.

Nissan has a unique distinction between all OEMs on the continent, with assembly plants in South Africa and Egypt. The first engine in West Africa, which began assembly in Nigeria in 2013, Ghana is expected to begin production early next year.

“With three regional general managers focused on East Africa, West Africa and Central Africa, the company is well suited to create mobility solutions for Africa by African Africans,” Whitfield said. Century, the century of Africa. “

Nissan celebrates the launch of #BuiltOfMore Navara in Africa

Source link Nissan celebrates the launch of #BuiltOfMore Navara in Africa

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