Orange will host the first Pan-African football tournament that will allow young people to become positive change actors and tackle plastic waste through their passion for football.

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The Total Energies Africa Cup of Nations Cameroon 2021 is a major event on the continent, and this year’s edition is long-awaited after being postponed to 2021 due to the Covid crisis. Orange as an official sponsor for the big Held a series of “Orange Sponsor Change” regional soccer tournaments throughout its footprint, with children aged 12 to 13 playing soccer and scrapping plastic in exchange for the rewards celebrated in the AFCON final on February 6th. I made it possible to collect things. After that, the winners of all regional tournaments will be invited to the international final of the “Orange Sponsor Change” next spring for an unforgettable experience.

The tournament, which will be held from January 9th to February 6th, 2022, will be held at 6 stadiums in 5 cities nationwide. Of the 24 qualified teams, 11 belong to countries with oranges from Cameroon, Côte d’Ivoire, Burkina Faso, Egypt, Guinea, Guinea-Bissau, Sierra Leone, Mali, Morocco, Senegal and Tunisia.

Purposeful Passion-The Origin of “Orange Sponsorship Change”

Total Energies Africa Cup of Nations Cameroon 2021 offers Orange the opportunity to repeat its commitment to the environment. Plastic waste is currently one of the biggest problems in the world, and we believe that orange can play a role in combating this problem.

“Orange Sponsors Change” is a unique program that first started in Liberia and Cameroon in 2018 and expanded to Egypt and Tunisia in 2019. Centered around fans’ passion for football and a participatory approach, the Orange Sponsor Change provides all football fans and young players with the opportunity to enjoy their passion for football while having a positive impact on the community and the planet. To do. Fans are encouraged to collect and recycle plastic waste through recycling bottles during the tournament, and in return for their recycling efforts, Orange collaborates with local companies to recycle the collected plastic and soccer jerseys. Return to fans and their communities in the form of. There are also balls and soccer fields made entirely of recyclable materials.

“Orange Sponsor Change”, Pan African Program Premier

This year, Orange wants to leverage its partnership with Africa’s largest sporting event to expand and promote orange sponsorship changes in 12 countries on the African continent (Morocco, Sierra Leone, Mali, Liberia, Cameroon, Senegal, Côte d’Ivoire and Guinea). I was thinking. Conakry, Guinea Bissau, Burkina Faso, CAR, DRC) and give it a new pan-African dimension.

This first pan-African version encourages children aged 12 to 13 to participate in local qualifying tournaments while collecting plastic waste, and the first local tournament mobilizes thousands of young people and their families. And achieved a large amount of plastic waste collection, for example:

  • In Cameroon, soccer players who participated in the Orange Sponsor Change worked with Orange’s “Clean Your City” initiative to collect waste in seven cities across the country. A total of 1,300 volunteers roamed the streets and collected 14 tonnes of plastic. It will be converted to football equipment and redistributed to the Soccer Academy in Cameroon.
  • At Cote d’Ivoire, 500 athletes from 50 clubs nationwide participated and collected over 19 tons of plastic and converted it into construction machinery.

During AFCON

The stadium is filled with orange taps, allowing fans to support the team and share their passion. This year, all taps will be recycled biodegradable potato starch instead of plastic. This reflects Orange’s commitment to reducing plastic waste. In addition, Orange provides young players with 20,000 balls made of recycled rubber throughout its footprint, so they can enjoy their passion for football long after a big event.

Béatrice Mandine, Executive Director of Communications, Brands and Engagement, said: “Orange supports major sporting events in the countries in which it operates by focusing its strategy on its fans. It provides fans with a way to enjoy their passion.“ Change of Orange Sponsors ” , Add another brick to this promise. It’s a combination of passion for football and environmental commitment. It’s a great move to leave a positive legacy. “

Alioune Ndiaye, CEO of Orange Africa and the Middle East, explains: “”Africans are very passionate about football. Orange Sponsors Change helps raise young people’s awareness of environmental issues through football. This is a great proof of the Orange Group’s commitment to society and the planet. “

Distributed by the APO Group on behalf of Orange.

Press contact:
Ibtissame Nafii
[email protected]
+33 6 37 38 60 50

About orange:
Orange is one of the world’s leading carriers, with sales of EUR42.3 billion in 2020, 137,000 employees worldwide as of September 30, 2021, and 79,000 employees in France. As of September 30, 2019, the Group has 266 million customers worldwide, including 222 million mobile customers and 22 million fixed broadband customers. .. The Group operates in 26 countries. Orange is a brand of Orange Business Services and is also a leading provider of global IT and telecommunications services to multinational companies. In December 2019, the Group announced a new strategic plan entitled “Engage 2025”. This plan focuses on social and environmental responsibility and aims to reinvent the Group’s business model as a business. While strengthening activities in growth areas and focusing innovation models on data and AI, the Group will establish itself as an attractive and responsible employer alongside emerging businesses.

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Orange will host the first Pan-African football tournament that will allow young people to become positive change actors and tackle plastic waste through their passion for football.

Source link Orange will host the first Pan-African football tournament that will allow young people to become positive change actors and tackle plastic waste through their passion for football.

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