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Streaming is sadder now – The New York Times

It may not yet be noticeable when you’re lounging on the couch and watching Netflix, but the golden age of streaming entertainment may be over. We probably don’t like what happens next.

Sooner or later we’ll be able to pay more for fewer good options, and we’ll miss the days of unrestricted streaming binge and watch annoying ads.

A brief explanation for this shift: Belief in streaming’s growth potential has been lost slightly, and doubts have profound ramifications.

This started with a surprising reveal on Netflix and earlier this year. lost subscriber For the first time in ten years. tuesday netflix decreased again, although not as much as expected. Netflix’s co-CEO Reed Hastings described the company’s business results as “less bad”.

Massive questions about streaming services in general began when streaming leaders began to stumble.

Investors and corporate presidents in entertainment companies are starting to take the following questions seriously: Business worse than cable TV? What if you overestimate how many people will pay for streaming or incorrectly judge how quickly they will change their habits?

Streaming is the future of entertainment, like i wrote beforeThe future doesn’t always come in a straight line.

One investment analyst told my colleague Nicole Sperling that he believes that Netflix’s entire potential market will be 400 million customers worldwide, not the 1 billion Netflix long said it would reach. If Netflix’s potential isn’t as great as the company imagines, or if it takes longer to get there, then it’s not just Netflix. It also shows that streaming may not be as big as the optimists think.

We don’t always care when we’re embarrassed that a wealthy company isn’t growing as big and fast as we’d like. But this is different. We have benefited from careless streaming optimism, and the potential discrepancy between entertainment company expectations and reality will affect us.

Over the past decade, companies including Netflix, Disney, HBO, Comcast, Apple and Amazon have throwing money around, acquiring customers for streaming services, mostly without making a profit. With all that money we’d probably get a better and cheaper streaming video service than we could have had if there had been no hope that these entertainment services could have a huge, lucrative audience.

Streaming was fun when expectations were high, but now the industry is question one’s optimism.

Companies like Netflix still say they’re confident, but aren’t doing that. After spending a lot of money on producing or buying entertainment on Tuesday, Netflix said it will keep its programming budget roughly the same for the next several years.

Netflix’s monetary prudence is new and it’s not just Netflix. Journalists are busy with records. budget cut Around the streaming industry and canceling shows to save money. Recently, an entertainment agency said, “The era of drunken sailors spending is over.” said Bloomberg News reporter Lucas Shaw.

(To be fair, there are still drunken sailors spending that still target streaming services other than monetization, especially at companies like Apple.)

If we haven’t already seen the effects of this rigorous streaming phase, we’ll start to see it soon. If you’re wondering why Netflix and some other streaming services are releasing series episodes one at a time or in batches instead of one at a time for our runaway, it’s partly the result of concerns about growth. Instead of watching and canceling every new episode on the weekend, Netflix wants you to subscribe for months and watch new seasons of “Stranger Things.”

Companies worried about their growth may release less “wow” programming or charge higher prices than we are used to. Netflix says ““Paid Sharing” subscription, It’s an euphemism for charging extra fees for people who share one Netflix password with six cousins ​​and a pizza delivery guy. When Netflix was convinced of its growth, it mostly ignored account sharing. No more.

Affordable streaming subscriptions with ads have become popular on Hulu and HBO Max, and Netflix will try it too. Those are the less expensive options we can pay for, but it’s also an acknowledgment that the entertainment buffet, where we can see everything at a relatively low cost without advertising, is most likely behind us.

This sad phase of streaming could be temporary. we will see But it’s amazing how much has already changed since streaming companies, long thought to be growing rapidly, had to face the possibility they could be wrong.


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here it is a pair of pigeons hugging. you’re welcome.




Streaming is sadder now – The New York Times

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