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Tourism officials promote SA at Formula E in London

Metro tourism is set to soar as Cape Town is set to host the event next year.

FILE: Tourism SA is promoting South Africa as a favorite destination for thousands of English racing fans at Formula E in London this weekend. Photo: Amy Maclver/Eyewitness News.

LONDON — Tourism officials are promoting South Africa as a favorite destination for thousands of English racing fans during Formula E in London this weekend.

This is a brand new collaboration between SA tourism, e-Prix travel and Emovement.

Formula E is said to have a global fan base of 360 million.

Metro tourism is set to soar as Cape Town is set to host the event next year.

Officials said the London race offered a unique opportunity to unpack a captive market.

“Formula E is a hugely popular motorsport and Cape Town hopes to build on it. Not only is it an exceptionally exciting event taking place in February 2023, but it is said to be the one of the fastest tracks on the calendar,” said Illana Perreira, Tourvest’s chief operating officer.



Tourism officials promote SA at Formula E in London

Source link Tourism officials promote SA at Formula E in London

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