Volkswagen boasts what is called “the most extensive electronic attack in the automotive sector,” but is not yet ready to introduce a fully electric vehicle to South Africa.
Volkswagen in South Africa continues to adhere to the concept of the engine of the person who mapped the German carmaker with the beetle over 80 years ago, making the first electronics feasible for the average buyer. I hope it will be an option.
“It must be for millions, not for millions,” says Stephennap, head of the Volkswagen passenger car brand.
“We don’t want to publicize electric cars. Introducing an electric car that is out of the reach of the average buyer can’t mobilize the masses.”
Fully electric vehicles are very expensive compared to vehicles powered by similar internal combustion engines. Unlike the major international markets where electric vehicles are encouraged by the government, manufacturers are struggling to get similar types of support from local governments. Currently, import and tariffs on electric vehicles are even higher than those imposed on traditional motor vehicles.
Five electric vehicles are offered in South Africa, all of which are more expensive than similar vehicles with internal combustion engines. The Porsche Taycan lineup is from R2 262 000, the Jaguar I-Pace is priced from R 1 999 900, the Volvo XC40 P8 R1 200 000, the BMW i3 lineup is from R75 4200, and the Mini Cooper SE is priced from R6 86 400.
The range of Audi e-trons that will be introduced to the local market early next year will start at R1 990000.
AutoTrader’s Mid-Year Automotive Industry Report South African consumers are embracing the idea of an electric car, but the majority show that they are not ready to spend more than R500,000 per car.
VW has already tested local waters in the last two years using the first e-Golf and ID.3 test fleet. Research will continue next year with ID.4, the best-selling electric vehicle of the German automaker’s first all-electric SUV.
“It’s important to do a thorough study before introducing an electric vehicle in South Africa,” says Nap.
“Currently, most South African drivers prefer internal combustion engine vehicles. To become the best-selling electric vehicle brand in South Africa, first of all, in the hope of changing perceptions, electricity to as many consumers as possible. Consumers need to be educated by having them experience the car.
“The introduction of the all-electric and best-selling ID.4 will help Volkswagen gain valuable insights that will pave the way for the inclusion of electric vehicles in South Africa’s future product portfolio.”
ID.3 and ID.4 form part of VW’s extensive electrical lineup including ID.4 GTX, ID.5 GTX, ID.6 X, ID.6 Crozz and ID. Buzz, ID. life.
At this stage, it seems unlikely that VW will provide a fully electric vehicle in South Africa by 2023.
Volkswagen electric cars target “millions, not millionaires” — citizens
Source link Volkswagen electric cars target “millions, not millionaires” — citizens