Tech

Why Everyone Wants to Buy Twitter

Elon Musk is the newest richest man. I fell into the trap of Twitter.

For nearly 16 years, Twitter has earned a reputation for not reaching its full potential and possibly more. The conundrum of Twitter is that it is widely known but not widely used, that it is financially successful but not so much, that it is sometimes competently managed but that it is influential in ways that are both chaotic and interesting, but also frightening.

The constant belief that Twitter is one big idea far from surprising has prompted many to take over the company to make it shine, but few actually want to own it.

Whether you’re addicted to Twitter or you’re part of the vast majority of the world that doesn’t use apps, what happens to this company matters. Twitter is the digital gathering place that world leaders increasingly fear and want to control, and where elected officials, activists, journalists and executives like Musk spread their messages and settle their scores.

musk I made a half-baked offer Last week I bought a Twitter that effectively put a sales mark for the company. Anyone can guess what will happen next.

If Musk stays on Twitter long enough to be interested in it, he’ll eventually own it. find the money bag Help them afford an offer worth around $43 billion. Perhaps another billionaire, a tech company, or financial investor Buy it instead. Probably no one will buy Twitter.

Living with an uncertain future is nothing new to Twitter. You can spend a few days with the company have respected purchase social media sites or rumor about possible sale.

Twitter has been sold permanently, partly for technical reasons. Unlike some tech and media companies, including Google, Facebook and The New York Times, Twitter doesn’t have a special type of stock that gives its founders the right to refuse to sell.

But there is also a long-standing belief that Twitter should be something other than what it is. There are a lot of people who believe that all Twitter needs are a few tweaks. editing function, other managementall A new type of technology backboneall Transform your advertising strategy, Save money and tweak your appor a looser expression rule, As Musk wants.

Politicians and influencers, including Musk, regularly complain that Twitter is censoring too much or too little. And investors on Twitter constantly say the company isn’t making enough money.

If I could sum it up in one sentence, it would be that Twitter is not Facebook. Twitter’s annual revenue is 23 times that of Twitter, and daily users are nearly 2 billion for Twitter’s 217 million. (Different companies count users slightly differently, but you get the gist.)

“Twitter’s cultural influence is as big as Facebook, but it’s only one-twentieth the scale,” said Mark Mahaney, an investment analyst who has been following Twitter at Evercore ISI for years. It makes people ask, “What’s wrong with Twitter?” he said.

But most of the people and companies scrutinizing Twitter purchases were terrified. In 2016, Disney withdrew the temptation for management to acquire the company in part. Worried about ruining the company’s family-friendly image. If you own a social media app that is ruthless. Salesforce’s president, Marc Benioff, said that Salesforce’s investors hated the idea of the business software company that owns Twitter.

Government authorities will most likely not allow companies that appear to be a good fit for Twitter, including Google and Facebook, to buy Twitter because of antitrust issues.

The tweeter is too big, but not big enough. It’s good, but it’s not good enough either. It’s not Facebook that makes people want to buy but don’t want to. Twitter can affect its owners, but it can also give them unwanted heat.

Musk may be one of the few people in the world who owns Twitter and is brave (or stupid) enough to actually do it. Perhaps Musk is the one who can finally unleash Twitter’s potential. Or he will end a long list of people who once believed they could.


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Why Everyone Wants to Buy Twitter

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